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Today I’m going to introduce you to Video Marketing. If you’ve been trying to make your first sale online for a while, I bet it’s because you don’t use video.
Note: I know it probably seems out of order to leave email marketing for my next article but I want to touch on video marketing first because video is the glue that holds all of your marketing tactics together.
In other words, email is the delivery machine of your message…
… but video is the message.
In my previous article I shared with you my personal experience selling our service online and what it takes for you to do the same. If you missed my previous article, click here to catch up.
There are three types of Internet marketing:
1. Video Marketing
2. Email Marketing
3. Article Marketing
Email was definitely how I started in Internet Marketing and it worked, but when I added video, that’s when I truly automated my sales process.
I was able to sell my books, course and services with video. Prior to that I still had to make sure I was spending an exuberant amount of time with prospects in meeting-after-meeting.
When I implemented video I still had to meet with prospects and take their calls, but the time spent was slashed by 80%.
To illustrate, if I typically spent 3 hours with a client, let’s say over 2 meetings (to keep the math easy), when I added video I only had to meet with the client briefly, on average, for 30 minutes because the video did most of the educating and selling for me, on autopilot.
What’s more, my closing ratio climbed to around 90% because the prospect either bought right away after watching the video or after our last meeting…
… which was just a formality at that point.
Pretty sweet, right?
You should be using video in all your marketing including blogs, emails, sales pages, testimonials and membership sites.
The only time you might skip video is on your landing page, since less content converts best. Typically, benefit rich headlines and an email form is all you need to capture leads on your landing page.
When you use video on your landing page you run the risk of slowing down the page’s load time.
Most prospects won’t sit around and wait for the page to load, they just close the window and move on. This causes your optin rates to plunge.
Except for landing pages, you want to incorporate the use of video in all of your marketing.
Recently, the ability for marketers to follow up with their website visitors without having to capture their phone numbers or emails has been a major breakthrough in advertising.
This technology is called retargeting.
It allows you laser-like precision in targeting your ideal audience. After someone visits one of your site’s pages they’re automatically added to your retargeting pool or audience.
When you put your videos in front of audiences already proven interested in you, specifically, because they already visited one of your pages, you increase your chances of success tenfold.
This works regardless of whether you’re promoting a local, internet-based or an international business.
The best way to start using video marketing is to invest in some good video editing programs and software. Don’t settle on cheap or free tools especially when it comes to video.
TRUE STORY: I was too cheap to invest in good video editing software when I first started. I found this free video editor online and started using it. But then after a handful of uses the damn thing crashed my laptop and I had to buy a new $1,000 one…
No joke!
Don’t settle on cheap video editing software because it’ll eventually cost you! The video editing software I recommend to all my clients is Camtasia.
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Next time, we’ll continue with Email Marketing, the most important tool you’ll use to build your online business.
If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.
About the Author
Eric Dahl is the owner of Dahl Integration Marketing, Author of the Funnel Vision Method™ and Creator of the Funnel Vision Method Masterclass™. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.
He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically so they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.
For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.
