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In today’s article, I’m going to share with you top tips to advertise on Facebook effectively that my team and I have learned…
… while running numerous Facebook campaigns in different niches, even narrow niches like Straps.
Here’s what Douglas Foster, Co-owner of Strapworks.com, one of the leaders in the Strap industry, had to say about us…
“I’ve been working with Eric Dahl with Dahl Integration Marketing for several years. He’s does an excellent job in taking our marketing to a new level online and offline. And has done a great job of helping us understand what he is doing and how our money is spent.
I trust Eric Dahl completely. He’s been a very valuable individual to our company and I recommend anybody use his services.”
So far, in recent articles we’ve covered:
- Advertising On Facebook, click here to catch up.
- Facebook Ads: Choose A Profitable Niche, click here to catch up.
- Facebook Ad Targeting: Demographics, click here to catch up.
- The Customer Avatar, click here to catch up.
- Top Tips To Advertise On Facebook Effectively, [YOU ARE HERE]
Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for one of our clients so you can see what’s possible when you implement these strategies.
Let’s dive in right now and explore the top tips to advertise on Facebook effectively.
1. Be Straightforward
One of the top tips to advertise on Facebook effectively is to make sure you’re being straightforward and honest about your offer.
This way, only people potentially interested in buying from you or ordering from you will click the ad.
Remember, Facebook ads are ‘PPC’ or ‘Pay Per Click’ and even if people don’t actually click on your ads, you’ll still be getting free exposure and thereby increasing your brand visibility.
2. Target Dream Customers
Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests.
The stricter you are with these requirements, the more successful you’ll be at implementing these top tips to advertise on Facebook.
Think about your ‘dream’ target audience and make sure they’re the ones who see your advertising.
3. Use Eye Catching Headlines
While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible.
Even when you’re not selling to someone, letting them see your ad will help to build visibility!
So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something. The same goes for your images.
Try to use images that draw the eye. Images of people have been proven by studies to get more attention. And will help you implement these top tips to advertise on Facebook!
4. Don’t Be Afraid to Stereotype
In our politically correct world, we are often taught not to stereo type. And not to assume things about people based on small amounts of information.
When it comes to advertising though, small amounts of information are all we have and so we have to stereotype.
Case in point, if you’re selling a book on bodybuilding then you might be aware that there are some female bodybuilders out there. But you know what?
I’m stereotyping here, but I believe there are more male bodybuilders. So, it’ll make more sense for you to target guys.
5. Copycat
When using Facebook as a user, try to be a little conscious of the ads that show up and how they impact you. Are they frustrating or potentially something you might click? Is this something you could do yourself?
While we all want to be unique, often the best strategy when it comes to marketing is just to see what is working and then to emulate it.
There’s no reason you can’t do the precise same thing and get the precise same results. Think of it as inspiration!
6. Experiment
To get the most from Facebook ads, you need to try different combinations of filters, wording, images and more. Don’t be afraid to experiment then to find the winning combo.
7. Use Facebook Consistently
Facebook ads should be just one part of your Facebook advertising strategy. Combine this with a consistent social media campaign and make sure you have a Facebook page with regular posts.
8. Invest in High Quality
If you’re going to pay for a Facebook ad, then you might as well pay for the design and make the most you can from those ads.
You can find good designers relatively inexpensively. Ultimately, this will make a big difference in your clicks and conversions.
To recap the top tips to advertise on Facebook effectively are:
And this is where this FREE case study comes in.
Here, you’ll learn our Proven Facebook Ads Formula, that’s working for our clients in various industries as I write this.
Most importantly, you’ll see how to apply our formula with your own campaign, your own page and your own brand. You’ll learn the ‘what’ but also the ‘how’ and the ‘why’.
Ultimately, when you properly implement our formula, you’ll learn how to generate fans, followers and turn them into excited customers!
Go download the FREE case study now while its available because you’ll learn insider information…
… on how our clients are cashing-in on the power of Facebook’s advertising platform, big time!
More importantly, how you can too. Click here to download your FREE case study now!
About the Author
Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method™ and Creator of the Funnel Vision Method Masterclass™. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.
He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably... without the costly guesswork and technical challenges.
For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.
