This is Part 2 of a 4-part series on building automated marketing funnels and systems for massive business growth:
- Part 1 – How Marketing Funnels Give You Leverage For Massive Business Growth
- Part 2 – [You Are Here] – How to Achieve Massive Business Growth with a High Converting Marketing Funnel
- Part 3 – The Ultimate Business Growth Asset That Allows You To Make Money Even While You Sleep
- Part 4 – How To Achieve A Staggering 1,612% ROI with Your First Marketing Funnel (Results NOT Typical)
Hi. I’m Eric Dahl, the owner of Dahl Integration Marketing, here in Eugene, Oregon.
Our mission is to provide businesses with automated marketing solutions for effortless sales clients and patients.
I’ve been instrumental in helping our clients extract the most value from their marketing and advertising.
I’ve personally worked with numerous businesses in various industries such as Health and Wellness, Information Technology, Beauty and Real Estate.
Now, today’s video is very important because I’ll define and dissect, for you, all the elements of a high converting Marketing Funnel so you’ll stand a far greater chance of implementing them in your own business.
You’ll discover:
- The 5 Product or Service Assets, including Lead Attractors, Trigger Services or Products, Prime Services or Products, Customer Value Optimizers, and my favorite, High Ticket Offers
- The conversion rates of high converting Marketing Funnels
- The importance of a Trigger Offer in converting leads to customers faster than you ever thought possible
As you might recall, last week, we covered Service or Product Assets.
First, you want to develop your Service or Product Assets, the raw materials of your Marketing Funnel.
Second, you want to present your service offerings, in a sequence from free to low, and then high priced services or products.
So there are 5 Types of Service or Product Assets.
These Service and Product Assets are the raw materials of your high converting Marketing Funnel, including:
1. A Lead Attractor
2. A Trigger Service or Product.
3. A Prime Offer
4. A Customer Value Optimizer
5. A High Ticket Offer
6. The Five Stages of Follow-up AKA your Automated Follow-up System
Okay, let’s talk about Lead Attractors.
A Lead attractor will help you attract leads.
A lead is an individual in your target audience who indicates interest in your service or product by requesting to receive your Lead Attractor.
The Lead Attractor often takes the form of free information that’s irresistible to your target audience.
The Lead Attractor will help you shift the customer relationship from lead to customer by showing your potential clients who you are, what you know, and what you do.
You achieve this shift by producing content about their problems, interests, and concerns that demonstrate you have the knowledge to help them.
Two of the most high converting Lead Attractors our special reports, webinars or seminars.
It’s the informational and free nature your audience desires that makes Lead Attractors irresistible to them.
When you can successfully identify their problems and provide solutions, you prepare the groundwork for future business.
Human nature is to love information, so when we discover information that promises to solve a burning problem, we’re having, and it’s free, that proves irresistible to us.
Next, you create a Trigger Service or Product, so-called because it’s like a trigger.
It’s an offer so irresistible your lead has to think twice not to buy.
The Trigger Offer is extremely easy to consume because the price is so low. A Trigger Service or Product is a low risk offer where price isn’t a concern.
In fact, it’s a no brainer for your lead.
The purpose of the Trigger Service or Product, is only one thing, to convert a lead into a customer as fast as possible.
There are lots of studies that prove…
…the moment your customer spends even $1 with you, they become primed and ready to buy even more from you.
As long as they had a great experience with your low price service or products they’re most likely to buy your high priced services or products in the near future.
So, to discover your Trigger Service or Product, ask yourself the following questions about your Service or Product Assets:
First, if you had two minutes to impress someone, what would you say, show or give them, that would just blow their mind?
Second, what’s the one thing in your market everyone needs but doesn’t necessarily want?
Next is a Prime Offer.
The specialty service or product your company is known for.
After your new customer buys your Trigger Product or Service immediately present your Primary Offer.
At this precise moment your new customer is primed to buy your Primary Service.
In many instances, your new customer can go into a buying frenzy, when they’ll literally purchase all your offers.
Now you begin to see why your conversion rate increases through this process of building a Marketing Funnel.
Note: For each step to work properly, you have to deliver quality services or products.
So after the Primary Offer, you offer your immediate upsell, called the Customer Value Optimizer.
It’s an offer that helps your customers achieve their goal or solve their problems faster.
The ideal Customer Value Optimizer has two elements that make it irresistible to your customers: Speed and automation.
And some examples are software, templates and applications.
So now we’re at the High Ticket Service or Product.
This is something most of your customers are not going to buy, but when they do buy this High Ticket Service or Product, it’s a major boost to your profits.
Usually, a High Ticket Offer is 10 to a 100 times more expensive than your Primary Offer.
So if your Prime Offer is $1,000, then your High Ticket Offer would be $10,000 plus.
A High Ticket Offer will be sold as access. Can be sold as exclusive. It’s like a done-for-you-service and will only convert your top 2% of customers.
So you can start to see how that all works.
It’s a High Ticket Offer that promises even more value than your Customer Value Optimizer.
And as a guideline you want:
- Atleast 5% of your website visitors to convert to leads
- Out of your leads, you want 20% to buy your Trigger Service or Product
- Out of your new customers, you want 20% to buy your Primary Offer
- Out of your Prime Offer, you want 20% of those customers to buy your Customer Value Optimizer
- And out of those customers you want 2 – 5% to buy your High Ticket Service or Product
This gives you a quick breakdown of what you want your funnels to look like, so congratulations!
Because if you achieve the above numbers, you now have a high converting Marketing Funnel.
Again, I’m Eric Dahl, the owner of Dahl Integration Marketing.
And today we did cover a lot. And so let’s do a quick review.
You learned…
- The 5 Product and Service Assets including the Lead Attractors, the Trigger Service or Product, the Prime Service or Product, the Customer Value Optimizer and High Ticket Offer
- The conversion rates of high converting Marketing Funnels
- The importance of a Trigger Service in converting leads to customers faster
And stay tuned as we dive into content marketing and social media management. I hope this content serves you.
Also, if you’re ready for us to build your own high converting Marketing Funnel, visit www.dahlim.com and get started today. Again, I’m Eric Dahl.
