This is Part 1 of a 4-part series on building automated marketing funnels and systems for massive business growth:
- Part 1 – [You Are Here] – How Marketing Funnels Give You Leverage For Massive Business Growth
- Part 2 – How to Achieve Massive Business Growth with a High Converting Marketing Funnel
- Part 3 – The Ultimate Business Growth Asset That Allows You To Make Money Even While You Sleep
- Part 4 – How To Achieve A Staggering 1,612% ROI with Your First Marketing Funnel (Results NOT Typical)
I’ve been instrumental in helping our clients extract the most value from their marketing and advertising.
I’ve personally worked with numerous businesses in various industries such as Health and Wellness, Information Technology, Beauty, and Real Estate.
Today, I’m going to reveal…
- What are services or product assets and their critical importance to your Marketing Funnel
- Why more sales are a natural progression as long as your marketing funnel is built correctly
- When you break this sequence rule then expect your conversion rates to plummet
- How a Marketing Funnel gives you leverage
- And why I’d rather use systems designed to root out prospects and pre-sell my products or services for me … So by the time the prospect is in front of me, 80% of the work has been done
In the next video, we’ll define and dissect all the elements of a high converting marketing funnel so you’ll be able to spot one of these million dollar assets miles away.
All right, so let’s get started with today’s content. There are two elements that go into planning your Marketing Funnel.
First, you want to design or create the services or products you want to offer your target audience.
These offers are called your service or product assets.
Your service or product assets are the form in which you deliver value to your customers.
In exchange for this value, your customers gladly exchange their hard earned money with you.
It’s not possible to make money without this exchange happening. Your service or product assets are essentially the raw materials of your Marketing Funnel.
In other words, your Marketing Funnel is only as good as the value you can provide your customer.
Second, the sequence in which you offer your product or service assets, in your Marketing Funnel is extremely important to your sales success.
The sequence boils down to understanding your customer relationship with those moving through your Marketing Funnel.
The customer relationship is measured by an individual’s progression through your Marketing Funnel.
For instance, when an individual first becomes a lead, the customer relationship with you is brand new.
You can liken this customer relationship to dating.
Are you most likely to find success on a first date when you ask them to coffee or ask them to dinner?
Probably coffee.
Most businesses will ignore the current customer relationship with the new customer and just push their services and products.
Then wonder why their conversion rates are in the toilet.
Instead, you’re better off presenting a low priced service or product to kick off your brand new customer relationship.
Very important.
Your customer will most likely buy in accord with where they’re at in the customer relationship with you.
Therefore, the sequence is to offer them a low priced product or service and move up to a higher priced product or service as they progress through your Marketing Funnel.
Without a high converting Marketing Funnel, your marketing and sales efforts are fatally handicapped.
That’s how critical a Marketing Funnel is to having any kind of massive business success.
The more your customer buys, assuming they continue to have great experiences with your services or products, that customer relationship will naturally grow, strengthen.
They’ll ultimately trust you and buy more of your offers. More sales is a natural progression as long as your Marketing Funnel is built at the beginning with the customer relationship in mind.
When you ignore the customer relationship and offer a high priced service or product when you should be offering a low priced service or product, then your conversion rates will suffer.
Again, the sequence in which you offer your product or service is critical to sales success.
You want your leads to get to know you, how you deliver your services, so you offer a lower priced service or product.
This idea of moving your customers from low to high priced services or products is extremely critical to maximizing your Marketing Funnel’s ability to convert your leads to sales.
Warning.
When you break the sequence rule, then expect your conversion rates to plummet like a rock, sinking to the bottom of a murky Lake.
A Marketing Funnel gives you leverage.
When you create a Marketing Funnel, your sales aren’t random anymore. They’re organized and sequential.
It allows you to sell not just one-to-one, but one-to-many, a Marketing Funnel’s very nature is leverage.
The sheer amount of people you can sell to at a given time is incredible.
You can reach thousands of prospects with a push of the enter key on your keyboard.
Leverage.
I’d rather use systems designed to root out prospects and pre-sell my products or services for me…
…So by the time the prospect is in front of me, 80% of the work has been done.
How about you?
Deploy a Marketing Funnel in your business today so your sales are effortless…
I’m Eric Dahl, the owner of Dahl Integration Marketing. And today we’ve covered a lot and as a quick review, here’s what you learned.
You learned…
- What are service or product assets and their critical importance to your Marketing Funnel
- Why more sales are natural progression as long as your Marketing Funnel is built correctly
- When you break the sequence rule, then expect your conversion rates to plummet
- How a Marketing Funnel gives you leverage and why I rather use systems designed to root out prospects and pre-sell my products or services for me … So by the time the prospect is in front of me, 80% of the work has been done
And stay tuned for the next video, where I’ll define and dissect, for you, all the elements of a high converting Marketing Funnel so you’ll stand a far greater chance of implementing them in your own business.
I hope this content serves you, and if you’re ready for us to build your high converting Marketing Funnel…
…please visit www.dahlim.com and get started today. Again, I’m Eric Dahl.
Thanks for watching.
