This is a 3-part series on the software and tools needed for successful Marketing Automation:
Introduction – The Marketing Automation Toolkit Blog Series (Sneak Peak)
Part 1 – [You Are Here] – Membership Sites
Part 2 – Professional Website Building
Part 3 – Marketing Automation Software
Conclusion – Marketing Automation Tools: Why Are They Important?
Membership Sites are powerful. They allow you to package your information products and services.
Making money online boils down to how you control and let others access information.
Membership Sites allow you to NOT only control this flow of information but more importantly…
… Membership Sites allow you to create communities around your products and services that buys your products or services. These communities can grow into your loyal followers, fans and ultimately customers.
Taking the time to build these communities will drive your business to newfound heights. The right Membership Site makes building such a community possible and profitable.
Member Mouse
Member Mouse is an easy-to-use Word Press membership plug-in. Deliver premium content in a password protected member’s area.
Member Mouse allows you to accept payments and manage customers.
Plus, Member Mouse has the power and flexibility you need to maximize revenue. You’ll get your business running like a boss.
KEY FEATURES:
• Sell Memberships and Subscriptions
• Password Protected Member’s Area
• Word Press Integration
• Customer Management
• No Programming Required
• Authorize.net and PayPal Integrations
• Time-Release / Drip Content
• Sell One-Off and Recurring Digital and Physical Products
• Offer Free Trials and Coupons
• Employee Accounts
• Account Sharing Protection
• PCI-Compliant Secure Billing Integrations
• API, Push Notifications, WordPress Hooks
• Upsells and Downsells
• Customer Account Self-Service
• Direct Response Reports
BENEFITS:
• Member Mouse is a Word Press membership plugin
• Gives you an easy way to deliver digital and physical subscription products
• Manage your customers
• Grow your business
Member Mouse takes care of all the common tasks associated with operating a subscription business. It removes the headache or financial risk of developing these functions in-house.
That’s right: Word Press has become more than a blogging platform. It is a mature, stable, and feature rich framework that has become the foundation for almost every online business.
You can spend months and thousands of dollars on custom development, only to find it’s not what you want.
Or you can choose Word Press and Member Mouse. Hit the ground running with one of the fastest, most reliable, scalable membership platforms available online today.
Kajabi
Kajabi is another online marketing platform. It allows you to create a membership site where your lessons are delivered to your customers.
Kajabi’s goal is to make membership sites easy to create and market. This way, the marketer doesn’t have to have any technical skills or hire anyone to create a website for them.
KEY FEATURES
• Designed to create a members area that provides your content to your customers
• Content can be designed to be available immediately, at a specific time, or sent out to
your customers in small doses
• Customers can comment on any piece of your content, which allows them to ask questions
and provide feedback on specific parts of your product
• Online training includes the option of adding a discussion forum to your site
• Cloud-based, so there is nothing to download or install
• Marketing page wizard makes it simple to set up any type of marketing page
• Provide multiple templates for sales pages, squeeze pages, video and download pages,
and product launch sequences
• A theme editor lets you customize many aspects of your web pages
• Krunch Video Encoding allows you to upload videos, which Kajabi automatically converts
into several different formats
• Integrates with Aweber and Infusionsoft
• No long-term contract with Kajabi
• All the data you have stored is downloadable, so you can easily make a backup
• Live chat support is available 24 hours a day
BENEFITS:
• Handles both the membership area and content
• Handles the creation of landing pages and squeeze pages
• Includes a discussion forum inside the members’ area. This allows you another way to engage your audience. Also, allows your audience members to engage one another
What’s more, Kajabi allows you to set up automatic content dripping. Meaning the information will be given to customers at time intervals you specify.
Kajabi is a comprehensive online marketing platform. However, it still requires other services to manage email marketing and affiliate tracking.
(NOTE: download this Free In-depth Guide: “Your Marketing Automation Toolkit: The EXACT Marketing Automation Software to Transform Your Business into a Lead Generation, Follow-Up and Sales Machine on Auto-Pilot.”)
