A marketing system that works 24/7 around the clock, feeding your local business fresh leads and sales daily, is essential to your financial success.
Not long ago I read the E-Myth by Michael Gerber. I’m not going to spoil it for you. However, there’s one important nugget I believe all entrepreneurs should understand. The most important idea related to business I’ve ever heard.
It’s one word.
That word is SYSTEM. The dictionary defines a system as “a method or set of procedures for achieving something.” A system is a method of operation. A method of operation is something that works again and again. According to Gerber, if you don’t have systems for your business you don’t have a business.
Gerber adds that most entrepreneurs are slaves to their business because they don’t have systems at work for them. In addition, Gerber found that most businesses fail due to the burnout of the owner.The business owner simply doesn’t have methods of operation or systems in place. They’re forced to handle the payroll, management, marketing, sales…
…all by themselves.
Alone.
Overworked.
Exhausted.
The entrepreneur fails….
What’s really SCARY is that most businesses don’t have reliable systems for their sales and marketing. Sales and marketing adds even more emphasis to SYSTEMS. Remember, the life blood of any business is customers.
In a world where you can upload a podcast to directories such as iTunes…
…where hundreds upon hundreds of potential customers can find your content for next to nothing, if not free….
A world where Networking has expanded from meeting 1-to-1 at a Starbucks to free tools such as LinkedIn, Twitter and Facebook…
…let’s not forget Pinterest or Instagram…
…countless media and advertising opportunities online….
Tell me what technologies will manifest in the next 3 months that’ll enable you to reach and expand your audience? The answer is limitless.
For instance, Frank Rumbauskas, JR., a New York Times Bestseller and Internet Marketer, won his book deal due to publishers taking note of his massive following online. The possibilities with these new technologies are only limited by our imaginations!
The word that embodies all these various mediums is MARKETING. Let’s go to the dictionary definition:
“Marketing is the business activity of presenting products or services in such a way as to make them desirable.”
I’m going to ask you a multi-million dollar question.
When you answer this one question you’ll change your perception of business forever. It’ll turn your life upside down and sideways.
That shift will drive you to make changes you never thought possible. That question is…
…Do you have a marketing system?
Before you answer, let’s be absolutely clear about what a marketing system is. A marketing system is a method or set of procedures for presenting your products or services in such a way as to make them desirable.
Again…do you have a marketing system?
In other words, do you have a reliable method of operation that consistently brings you new business? Gerber uses McDonald’s as an example due to their franchisee 90% success rate. A 90% success rate means that McDonald’s is so turn-key that you can succeed despite yourself. Their systems are so magnificent that punk teenagers can manage their restaurants.
Here’s what I’m trying to get across point blank:
Your business needs a MARKETING SYSTEM.
To your success,
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