You can start promoting your Marketing Funnel with:
- Email and good ol’ fashioned network mixers and events
- Flyers, especially effective, if you’re a B2B business, and/or direct mail, if you’re B2C; I love doing a three-step letter sequence like Dan Kennedy recommends.
- Dan Kennedy, one of the grand fathers of direct response marketing, preaches adamantly about NOT mailing your list once, but three times. He finds that each additional time he mails his list, his response rate increases.
From there, you can get more advanced with:
- Blogging
- Write and Publish to Free article publication sites
- Post to social media such as LinkedIn, Facebook and Twitter
When you’re ready to take your advertising, promotion to the next level:
- Look to optimizing your web site for lead capture, selling and Search Engine Optimization (SEO), article and video syndication
- Supercharge your lead flow and sales success with digital advertising such as Google Ads, Facebook Ads, Bing Ads and Solo Ads, which is email advertising
- There are so many opportunities online to market and drive people to your Marketing Funnel and really scale up your sales numbers.
Lastly, of course, is off-line advertising. The reason I didn’t begin with offline advertising, is it’s not necessary until you’re ready to broaden your reach even further and have the big budget to sustain it, which we refer to as Luxury Advertising Dollars, for instance you can run:
Television, radio, newspaper, magazine and direct mail campaigns.
TIP: Advertise online with test campaigns, prove your message successful, then take your message to the more expensive and unforgiving off-line media. You definitely want to advertise offline, eventually, when you have the Luxury Advertising Dollars.
Now that you have a Marketing Funnel, a high converting Marketing Funnel… all your advertising and branding feeds your Marketing Funnel as leads enter and convert into customers.
Ultimately, the purpose of your Advertising and Branding is to drive scores of your target audience into your high converting Marketing Funnel and watch them emerge, predictably, at the end, valued customers.
A Marketing Funnel is the key to unlocking your success and the majority of businesses don’t do this, that’s why there’s a 90% fail rate in business. Most fail because they don’t implement what Michael Gerber explains in E-Myth… they don’t create systems.
Do you understand the power you now possess, over your business, when you take the time to build your marketing funnel, first?
Remember, you want your sales and marketing to be predictable and measurable so you can sleep better at night knowing your business is growing… without any major surprises.
Marketing Automation
There are a lot of benefits of transforming your marketing and sales process into a machine that’s run on autopilot.
However, it’s difficult to automate every piece of your marketing and sales process. In reality, you also want leads to experience a human touch, mixed with personality. If your marketing is perceived as cookie cutter, it’s simply not going to be as effective.
The Follow-Up process you deploy should be a form of Dynamic Behavioral Marketing because your leads only receive certain messages and content when they respond in a specific way.
It’s like those “choose your own adventure books” we use to read when we were kids, just this time we choose our own marketing adventures!
Most follow-up strategies fail because every lead gets the same EXACT message and content.
With the correct Follow Up process in your marketing, you help ensure your leads ONLY get relevant information that voices their deep-rooted concerns, ultimately encouraging them to become your customer and choose you, over your competitors.
Can you see how powerful marketing automation is?
Note: To be realistic, aim to automate 80% to 90% of your marketing and sales processes, the remaining 10% to 20% will give your leads the human touch and customer relationship they desire.
Also, When you’re trying to get your lead’s attention with timely information, you can send out real-time information, like when you’re having a webinar taking place today or an advertising campaign that has a deadline this coming weekend.
I recommend you send emails in real-time, also called broadcast emails.
Conclusion
Your Marketing Funnel is critical because it forces you to think through every step of your marketing and sales strategy. You can’t just exclaim to the market:
“Okay, I’m going to start a business now…all I need is an awesome Logo and Website… then I’ll be wildly successful!”
You have to plan your Marketing Funnel…
…Plan how you’re going to attract customers into your business…
…Plan how you’re going to deliver value so your customers buy more and more…
…and refer others.
If you don’t have your sales and marketing systematized and automated, you’re going to set yourself up for failure.
People fail, that’s true, but proven and tested systems don’t, also true.
And yes, you have to do a lot of hard work to get here… but… when you attain this level of Marketing Automation the benefits far outweigh the effort! Again, that’s why only 10% of businesses are massively successful and 90% of businesses fail.
Ultimately, your High-Converting Marketing Funnel will determine:
- Your target audience
- Your employees
- Your overall operational plan
- How you follow up with leads and customers
- How profitable your business becomes and remains
- How effective your advertisements are
Your advertising shouldn’t actually cost you money, it should make you money. But…when you don’t have a high converting Marketing Funnel, you’ll probably lose money advertising.
There are literally thousands of businesses every year that advertise themselves out of business simply because they don’t have Marketing Funnels.
How scalable your business is (once you have your conversion rates):
Your Marketing funnel will allow you to know your numbers, the most important numbers, which is your conversion rates, and will help you constantly optimize your funnel for more profits.
The bottom line: A High-Converting Marketing Funnel will help you exceed your marketing, sales and income goals, far faster, than anything you can perceive right now. The Marketing Funnel is the engine that propels your business forward….
…When you implement a Marketing Funnel you’ll give yourself a dramatic advantage in your market, ahead of your rivals!
Again, what makes the Marketing System work, in the first place, is a high converting Marketing Funnel. The components of your Marketing Funnel are your product and service assets:
- Lead Attractor
- Trigger Service
- Prime Offer
- Customer Value Optimizer
- High Ticket Offer
- Follow Up System
The Marketing System is the process, your sales and marketing engine, if you will. Now that you have your marketing funnel, it’s time to turn it into a predictable marketing system, a marketing system that feeds your business a predictable flow of leads.
A predictable flow of leads that converts into customers effortlessly and guides them to buy more and gives you referrals faster than you ever thought possible.
By now, you’re probably wondering if there’s an easy way to go about this business of building a High Converting Marketing Funnel.
Well, you’re in luck because what I’m about to share with you… will shock you!
Yes, I feel so strongly that your business should have its very own high converting marketing funnel, a predictable marketing system, that’s also a 24/7 money-making asset for your business, that I want to offer you an EXCLUSIVE and extremely limited time special-offer:
A Marketing Funnel and System Consultation for just $20 with either myself or one of my handpicked representatives…
…This is such an important part of your business that we don’t want to leave you with all these strategies and NOT guide you to building your first High Converting Marketing Funnel!
Predictable Leads? Yes!
Get Started Today! Take advantage of our $20 Automation Marketing Consultation ($295 value) at no risk! Visit www.dahlim.com/amc NOW!
I wrote you a letter with all the details so please click here to learn more about your exclusive offer.
Again, thanks for reading and we look forward to talking to you soon.
For more details about how to engineer a marketing system that makes effortless sales possible get my free report, “How to Make Your Sales Effortless, Both Online and Offline, With An Autopilot, Lead Generation, Sales and Follow Up Machine” here.
Sincerely,
Eric
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