When you’re not growing, you’re dying.
This is the sad truth whether you’re a small business or big business. The “one” answer to all of your marketing and sales growth challenges is simple (simple to understand, complex to implement):
Understand and Work Your Conversion Rates.
From a marketing standpoint…your conversion rate is where your FOCUS must be. In order to achieve a high conversion rate and successfully grow your business, a Marketing Funnel is required.
Now picture in your mind’s eye, an inverted pyramid, at the top of the pyramid, you have your base, which is the entry point of your Marketing Funnel.
What happens next:
- You’re going to attract your audience, consisting of ideal customers.
- Entice this audience to enter into your Marketing Funnel.
- The Marketing Funnel filters them out.
- Those that move to the bottom of the Marketing Funnel emerge customers.
- You get paid!
Your Marketing Funnel… assuming it’s high converting… will create customers mostly on auto-pilot.
If your Marketing Funnel architecture is built right, making sales is simply a matter of driving as much of your target audience, as possible, to the top of your Marketing Funnel.
Then watching them come out the bottom of your Marketing Funnel as customers.
That’s the power of the Marketing Funnel. The Marketing Funnel is literally the engine of your business. It’s the A-to Z blueprint to EXACTLY how to make your sales effortless.
When you don’t have a Marketing Funnel, you don’t have a Marketing System.
Without a high-converting Marketing Funnel, your marketing and sales efforts are fatally handicapped.
That’s how critical a Marketing Funnel is to having any kind of massive business success.
What does a high converting Marketing Funnel look like?
Picture your Marketing Funnel as a buyer’s path.
That is, the path your customers go through, from the moment they learn of you, to buying your 1st offer, to buying again and again, to referring their friends, associates and clients.
This whole chain of events is the buyer’s path, which you influence. The Buyer’s Path and Marketing Funnel are one and the same.
Marketing Funnel = Buyer’s Path
When you let sales happen at random, you lose control over the success of your business. Also, your business isn’t scalable if there isn’t any predictability to sales.
You have to minimize risk and stack the odds of success in your favor. The faster and easier way to accomplish this is with a high converting Marketing Funnel.
The higher your conversion rate, the more effortless your leads buy your services or products and move through your buyer’s path.
The conversion rate will tell you how scalable your business is. Once you know your conversion rate, it’s a simple matter of promoting and driving traffic to the entry point of your Marketing Funnel.
Your Marketing Funnel is the ultimate asset. It allows you to make money while you sleep; it gives you the ability to put your business on autopilot…
…Without a high-converting Marketing Funnel, your marketing and sales efforts are fatally handicapped. That’s how critical a Marketing Funnel is to having any kind of massive business success.
So, how do you construct a high converting Marketing Funnel?
First, choose or create the services or products you want to offer your target audience, these offers are called your service or product assets.
Your service or product assets are the form in which you deliver value to your customers. In exchange for this value, your customers gladly exchange their hard-earned money with you.
Commerce 101
It’s impossible to make money without this exchange happening with your customer. Your service or product assets are essentially the raw materials of your marketing funnel.
In other words, your Marketing Funnel is only as good as the value you can provide your customer.
Second, the Sequence in which you offer your product or service assets in your Marketing Funnel is extremely important to your sales success. The Sequence boils down to understanding your customer relationship with those moving through your Marketing Funnel.
The Customer Relationship is measured by an individual’s progression through your Marketing Funnel. For instance, when an individual first becomes a lead, the customer relationship with you is brand new. You can liken this Customer Relationship to dating.
Are you most likely to find success on a first date when you ask them to coffee or ask them to dinner?
Probably coffee.
Most businesses will ignore their current Customer Relationship with the new customer, and just push their services and products, then wonder why their conversion rates are in the toilet.
Instead, you’re better off presenting a low-priced service or product to kick off your brand new Customer Relationship.
Very Important: Your customer will most likely buy in accord with where they’re at in their Customer Relationship with you.
Therefore, the Sequence is to offer them a low-priced product or service and move up to higher-priced product or services as they progress through your Marketing Funnel.
To discover how to engineer a marketing system that makes effortless sales possible download a copy of my special report, “How to Make Your Sales Effortless, Both Online and Offline, With an Autopilot, Lead Generation, Sales and Follow Up Machine” here.
