In this post, I’m going to reveal to you concepts that’ll literally challenge your beliefs about marketing and sales.
Shockingly…most businesses implement their marketing backwards.
What do I mean by this?
When a business first begins marketing, their tendency is to concentrate on image rather than strategy; they want to create a memorable logo or brand identity, for instance.
That’s the BIG mistake Business Owners, Entrepreneurs and Sales Professionals make when it comes to marketing their businesses.
Businesses must change their marketing FOCUS from one concerning image and brand identity to a systems approach.
We forget that marketing’s purpose is to help us generates leads and sales effortlessly.
Which begs the question: How do you engineer a marketing system that makes effortless sales possible?
I’m sure you’re familiar with the concept of “system” as it applies to business. In fact, most businesses have a system for day-to-day operations such as handling orders, inventory, tracking and book keeping processes.
Conversely, most businesses neglect to develop their marketing and sales systems.
Instead their marketing and sales results are random, NOT systematic and predictable events, duplicatable, month-after-month…
…Today, I’m going to reveal to you secrets, only the top 5% of businesses know and implement…
…If most businesses understood this about their marketing and sales there wouldn’t STILL be a 90% fail rate for new businesses.
This is the argument many entrepreneurs use when explaining why they invested in McDonald’s or other franchise opportunities, rather than their own business, from scratch.
They’d rather have a proven business with systems that boosts their chances of success to 90%, wouldn’t you?
You can, with the right strategies, transform your sales and marketing efforts into a manageable, controllable and predictable operation.
According to Michael Gerber, the best-selling author of E-Myth and authority on entrepreneurship, only the top entrepreneurs understand and implement systems in all areas of their business.
That includes marketing, sales, financials, operations… Everything is systematized so success is predictable and controllable.
Predictability is critically important in sales but most businesses never experience this level of success. At the end of the day, these are the questions that keep most business owners awake at night:
“How am I going to grow my business?”
“How am I going to acquire new customers?”
“When I get these new customers, how am I going to provide the very best service so they don’t go to my competition?”
These questions express the endless stress and anxiety stemming from the unpredictability, the randomness, of the vast majority of marketing and sales results.
Have you experienced this in your own marketing?
Contrary to popular belief, marketing and sales is NOT magic nor is it mystical. You can, with the right strategies, transform your sales and marketing efforts into a manageable, controllable and predictable operation.
Ultimately, taking the time to create a Marketing System WILL give you peace of mind.
How does that sound to you?
You can achieve this reality only when you understand the EXACT metrics of your marketing and sales efforts. For instance, what are your conversion rates?
The main predictor of your marketing and sales success is your conversion rate: The end result of your marketing is to nurture a lead into a customer. Then, help this customer buy more of your services or products.
Keep this end result in mind…always.
The good news…you can gently guide your customers, systematically, to buy even faster and easier with the correct marketing system in place.
To discover how you can start today to dramatically improve your conversion rates get my free report, “How to Make Your Sales Effortless, Both Online and Offline, With An Autopilot, Lead Generation, Sales and Follow Up Machine” here.
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