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In today’s article, we’ll cover email list growth strategies for lots of sales.
Specifically, there are 4 strategies that’ll drastically help your email list growth efforts.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
Now you have your sign-up form in place. Consequently, you’re able to collect emails and send them out. That’s great. But simply having your sign-up form on the page isn’t enough to get people clamoring to subscribe.
You need to really work at it! So how do you go about actually getting people to sign up?
Strategy One: Offer Something Irresistible
The single most important strategy to ensure email list growth is to give your audience an irresistible offer for signing up. In other words, you have to tempt or bribe people to share their email addresses with you by offering them something irresistible in return.
I call these irresistible offers lead attractors because that’s what they’re designed to do. That is, attract ideal leads for your business. My favorite lead attractor is a free report. Free reports are very effective at getting people to sign up for email lists.
Because they offer real value to the visitor but don’t cost you much to create. A report is a digital product so production costs are minimal. And you can automate delivery so you don’t need to manually send anything out.
For this to work though, you need to ensure that your report is something interesting that people are genuinely going to want. This means you have to approach this report as you would a product you were going to sell.
Think of the value proposition. Then give it a title that compels readers to sign-up and download it. But you also need to ensure that you aren’t cannibalizing your own future sales. If what you’re selling is an e-book for instance, then you want people who read your free report to have a good reason to purchase your book.
Make sense?
Likewise, you want your free report to have good quality. And it offers real value to the reader. Just because its free doesn’t mean you skimp on quality. Otherwise, you’ll just put people off from ever buying your main product and services.
Another Option
There are some problems with using reports generally though. The first is this method has been overused. Your visitors will likely have encountered tons of sites offering free reports in exchange for signing up.
Unfortunately, this might have left them jaded so they rather not sign up for yet another report. At the same time, giving away a free report might mean you risk attracting subscribers who aren’t actual potential customers.
In other words, they might sign up because they want something free with no intention of purchasing anything from you in the future. Oftentimes, these leads will just ignore your follow up efforts.
Reports are a good option but you need to be aware that they won’t always be the perfect solution for your business. So, what is? In my book the Funnel Vision Method I examine several high converting lead attractor alternatives for ultimate email list growth.
Click here to learn more about the Funnel Vision Method and how it can help you attract highly qualified leads.
Strategy Two: Promote Your Offer Every Chance You Get
If you really want email list growth, then you should be taking every opportunity to promote your offer. When visitors arrive on your home page have a feature area showcasing your lead attractor.
Also, throughout your blog content have call to actions inviting people to request your lead attractor. These days, all successful businesses are publishers. You have to create great content that will compel your readers to want more.
Then expand on the content in your emails. And generally, promote it just as you would do a product or an e-book that you’re selling. When it comes to building email lists, it’s definitely not a case of ‘build it and they’ll come’. You have to actively promote!
Strategy Three: Experiment with Placement and Copy
Great persuasive writing can help influence visitors to sign up to your email list…
… just as it can drive sales.
Likewise, making small changes to your design can also result in massive email list growth! Did you know that something as simple as making your submit button red can increase clicks…?
Because it denotes a sense of urgency that physically increases the heart rates of your visitors. There is an art to driving conversions but it can take a lot of trial and error. That’s why using a tool like ‘Optimizely’ can be so effective.
Optimizely is a ‘split testing’ service that lets you create two versions of a website and then compare the performance of each. These sorts of tools let you see whether slight tweaks in your copy or slight alterations to your color scheme can make a marked difference in your conversions.
Over time, split testing lets you ‘evolve’ your site using natural selection to the point where it becomes the perfectly honed tool for email list growth.
Strategy Four: Buy E-Mails
This won’t be an option for everyone and is certainly less desirable than email list growth organically (which will be much more targeted). However, there is certainly some value in buying emails. To be safe, buy verified optin lists.
I recommend Info USA, Exact Data and Next Mark for list purchases. Verified opt-ins means you’re getting emails from visitors to other sites who’ve said they don’t mind their e-mail address being shared.
Most importantly, these sites are related to your product and services. Therefore, these email lists have a natural interest in your content and promotions.
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Bottom-line: These 4 strategies, when done properly, will help you create a truly impressive email list resulting in lots of sales.
If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.
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About the Author
Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method™ and Creator of the Funnel Vision Method Masterclass™. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.
He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.
For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.