Local Chiropractor’s Ad Results Double

I’m Eric Dahl, the owner of Dahl Integration Marketing, and I’m here with Dr. Alan Smith of W.O.W. Chiropractic and Prestige Natural Skincare.

You just had a great experience just recently from advertising. I want you to talk a little bit about how you were advertising before. What your results were before compared with after we first consulted. So after we first talked what happened with your advertising?

My marketing experience for the last year and a half: I feel like I could have just taken that money and gone to the street and thrown it up in the air and just turned around and came back. I spent a lot of money and got virtually zilch back.

Wow.

It was a complete waste of time. I’m wondering, how small businesses can survive because they’re just dumping all this money into things that seem to have a lot of glitter and promise but the people behind it just want your money and then they take off. They don’t even care what happens to you afterwards.

We were doing some kind of advertising and then I met with you. You tweaked a few things. I want to say we’ve doubled it but I also want to be honest. Note: we started filming this before we had a chance to tally the numbers. Now, the customers are chomping at the bit to come in. Now when the phone rings its, “Yes, I’d like to schedule an appointment” whereas before it’s, “Yeah, I wanted to find out some more stuff about you, etc.” A lot of time it was just on the phone explaining, almost like doing a sales…

…Sales conversation.

Yeah, but more just gaining knowledge. Now it’s like, “Hi. Yeah, I saw your ad. I want to book an appointment.”

Awesome!

Does it feel more effortless? Does it feel like people REALLY want what you’ve got?

Oh, yeah. I don’t think I’ve had to describe anything about what we do. Maybe one or two people but not nearly as much…

As soon as that phone rings I’m already on the computer getting set up because I know it’s probably going to be an appointment.

That’s awesome!

I’m not lying. It is awesome but I just got such a sour taste in my mouth with everybody else. Does that make sense?

Yeah, absolutely.

If someone walks through the door my stomach kind of goes, oh, God. Here we go again.

I can’t reveal my secrets right now and really, we’ve got to protect Dr. Alan because we don’t want other chiropractors using what we did. What I will say is, what we do at Dahl Integration Marketing is Direct Response.

Direct response is a kind of advertising and marketing where you do something today and you’ll notice the results tomorrow. You’re not going to wait six months to a year. Oh, wait. Is this actually working?

You’ll know right away if it’s working or not working. That’s really the biggest thing. We do Direct Response here. We don’t do image advertising: Madison Avenue type stuff. What other positives have come out of working with us?

It’s just I feel now that something’s worked, now I’m more willing to go to maybe something else. But I’m NOT going to do it WITHOUT you because I’m not going to have these boneheads coming in here again.

That’s awesome!

When you’re first in business, you don’t know and everybody comes in with a nice smile. That make sense?

Yeah.

At the end it turns out, they’re real happy to take your money and…

The way I look at it is, there’s so many people trying to be marketers but really they’re not marketers; maybe they’re artists or something.

They’re not even business people and so you have to be really discerning on whether this person really understands marketing or are they just trying to sell me something? And that’s the difference.

Right. Then you to go Online Presence. It seems like it’s always changing. A year ago you had to have a big, full website with Search Engine Optimization. Now I start hearing you need, oh, no, social media. Its Facebook time and stuff like that. But this stuff is coming from the same kind of people that were taking me for crud in the beginning so why would I pay attention to them? That’s why I’d rather do nothing Internet-wise or anything until I get it figured out.

You’re right. Absolutely.

That’s where we’re at and the fact that you are now offering Internet Services or whatever it takes to move. Then I’m more willing to go that route with you.
Does that make sense?

Yeah. Absolutely.

I’ve got to believe, because you’re a young company, that probably in the beginning it’s going to be more affordable. But then if you get bigger and bigger and bigger and you’re one step away from Nasdaq Listing then it’s going to be a different story. But then someone else is going to come along.

This is why it’s good, right now. If you’re trying to do any kind of advertising right now, for the viewers at home, if you’re trying to look at any kind of marketing right now. I would really recommend that you at least go online, go to www.Dahlim.com, if you’re not already on the website now. And I would REALLY recommend that you take us up on the $7 Consultation we do one-time.

That’s what got me, too. Again, my hearing’s bad. I used to fly helicopters for the Navy. I thought it was $79 and I’m going, “Well, jeez. That’s not bad. Then when you said $7 it’s like, wait. It’s going to cost you more in gas to get there. I don’t know. I think I will. Okay. I think that’s too cheap, to be honest, $7.

It’s one-time. One-time. Just to get people in the door. For those people at home, what happens is everyone that comes to these $7 Consultations with me, they get blown away. They get blown away and they want to know what else they can learn from me.

That’s the reason why I do that. Yeah, I could be charging $300 to $500 for that one Consultation but I want to really prove and earn your trust in that $7 one-time offering. Like what he’s talking about here, you can sit down with me for literally 30 minutes and I can promise you, you’ll see results in your marketing.

Just sitting down with me for 30 minutes I can blow your mind. I don’t know. Do you agree with that Dr. Alan?

I do! I try to read about all the stuff you were talking about but it’s kind of complicated. I realized, yeah, that’s probably why maybe what you’re attempting to do is going to set you apart than these other jokers that come by.

Absolutely.

What is it? Dex is it? Huge freaking waste of time, energy and effort but I don’t want to badmouth other marketers.

Quick recap of what we talked: We talked about the way you were advertising before wasn’t as effective and then we got together and-

It was NOT effective. We had a little bit.

A little bit, yeah, but not really effective and then we made some tweaks and-

And as you said to me, they’re small but they’re critical. I just trusted you and went with it.

I guess before we end this broadcast I just want to mention, too, that for my clients that are already clients, you’re already working with me, this is a good example of someone who literally just did exactly what I said.

If you’re my client and you like to come half-way, because I do have clients that, I’ll tell them to do something, they’ll do 50% of it. “Oh, yeah, Eric …” Or they’ll fight me on stuff. If you do exactly what I recommend you will be better off and I think this is a great example.

Dr. Alan is really one of my few clients that actually, when I tell him to do something, he’ll just do it straight up. Doesn’t ask me any questions, just does it, and lo and behold, we get results.

It’s hard for people to give up the trust. “It kind of seems like it may work but I’ve been burned 800 times before, but I don’t want to cut you out.” You see what I mean?

Right, yeah, exactly.

There’s a reluctance to go through. Same with my patients. I’d rather have them go to every medical doctor, every specialist, anybody who claims anything they can get them better and then come and see me. Because now I’m the last resort so they will listen to what I tell them to do. So far, that’s probably getting miraculous recoveries. You can’t just do it halfway and then…

Yeah. You’ve got to follow that-

In all fairness I just did that because I had known you enough that I trusted you as a person. Make sense?

Yeah, absolutely. There you have it. We were able to double his results advertising. He was able to get more leads. And those leads were Ready to Buy not just calling up and saying, “Hi.”

They’re literally ready to buy and that is awesome. That’s what we talk about here at Dahl Integration Marketing. This is a great example, great case study and I hope the audience-

For $7? Oh, my God.

For $7 to get started, guys, and I’m telling you again to do that. Again, Dr. Alan, thank you (Note: this offer no longer available).