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In today’s article, we’ll cover advanced ways to monetize your email list.
All the tips we’ve covered in previous articles can help you monetize your email list. However, an email list is an asset in itself.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
3. E-mail List Growth Strategies, click here to catch up.
4. Elements of Profitable Email, click here to catch up.
5. Monetize Your Email List, click here to catch up.
There are advanced ways to monetize your email list. Did you know an email list can help you generate income without you even relying on having a specific product or service to sell? For instance, you can sell your email list. Just make sure, if you do plan to sell your email list…
… that you’ve gotten permission from your subscribers upfront.
How much is an email list worth? The worth of an email list depends on a few factors:
- your industry/niche
- on the quality of your data
- who you sell to
Roughly, you can expect to earn 30-50 cents per entry for only collected names and e-mail addresses. Or 1-2 dollars for more complete data.
Plus, here are more advanced ways to monetize your email list:
You can send paid sponsored e-mails called solo ads or sell just a portion of your e-mail list.
If you collect detailed data you can always sell the details of those subscribers that aren’t a good fit for your business. You might even be able to sell your email list and continue using it yourself…
…these are all considerations.
Finally, if you don’t have a product or service of your own…
… but you still want to make money from an email list, affiliate marketing is always another viable option. I examine affiliate marketing in-depth here.
So, there you have it: you now have all the knowledge you need to deploy these advanced ways to monetize your email list. It might seem like a lot to take in but don’t worry: this is something you’ll ‘learn on the job’.
To recap, here’s what you’ve learned from our recent articles about email marketing. If you’d like to go back and review them, see the above links (found at the beginning of this article):
- Email lists are highly valuable assets for any business
- To create an e-mail list, you need an e-mail autoresponder
- The most popular options include: GetResonse and AWeber – though others are available
- E-mail sign up forms can go alongside your copy, in sidebars as widgets, on landing pages or in ‘pop-ups’
- Offer Lead Attractors such as free reports, discounts or trigger offers to grow your email list
- Write regularly but not ‘too’ regularly
- Write in a conversational tone and keep your content engaging while delivering real value
- Include calls-to-action and direct links to easy checkouts
If you take nothing else away from this, the key points to remember are:
- E-mail lists belong at the forefront of your marketing strategy both on-line and off-line
- Effective e-mail campaigns are about providing value to your subscribers
- Value is at the forefront of all of your content including websites, blogs, emails and promotions
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Once you apply the above, you’ll find that you have direct access to an incredibly loyal army of fans and followers. It’ll take a little time and effort to build your list. And it can take even longer to start making direct sales as a result.
The ultimate result though, will be a direct line of communication with a highly targeted selection of your ideal customer demographic. An asset that’ll be highly resilient against any changes to Google’s algorithms or new social networks.
And guess what? Growing your e-mail list is actually quite fun too…
…so, don’t put it off any longer!
If you’re enjoying the content so far and you’d like to take the guesswork out of growing your business online, then click here to get the ultimate shortcut.
About the Author
Eric Dahl is the owner of Dahl Integration Marketing. Author of the Funnel Vision Method™ and Creator of the Funnel Vision Method Masterclass™. He’s also a World-class Sales Professional, Digital Marketer Certified Funnel Expert, Automated Marketing System and Funnel specialist.
He created Dahl Integration Marketing, LLC to help Entrepreneurs world-wide get leads, clients, patients and referrals systematically. So they can finally realize their dream incomes predictably… without the costly guesswork and technical challenges.
For more information about the Funnel Vision Method and how you can implement it to grow your business easier and faster visit www.dahlim.com.